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Preparation: Read Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak. For any terms that you do not understand in the case or in this assignment sheet, please read. Objective: Analyze summarized campaign metrics to determine optimal strategy to pursue for. Tableau Certification Study Guide.
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An assignment analysis to improve on Air France's campaign effectiveness through digital marketing.
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Nov 17, 2012. Please calculate the effectiveness of each of Air France's marketing campaigns across the 7 different publishers categories (3 points).
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Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak. At the time of the case, SEM had become an advertising phenomenon, with North. project to guide analysis and enable comparison of various SEM campaigns.
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Jul 25, 2012. A case solution on Integrated Marketing Communication. AIR FRANCE INTERNETMARKETING GROUP 3 Rachita Swetha Zacharia Kern.
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